Institutional-grade off-plan acquisitions. You speak directly to Rony. Not a call centre, not a junior agent. Same developer price, zero commission.





Authorized Sobha allocation agreements. No markup, no middlemen. You pay the developer price, always.
U.S. commercial real estate discipline applied to UAE off-plan. Tax-efficient structures, capital preservation, leverage as risk management.
Rony personally handles every client from first call through handover. One number. No hand-offs, no CRM queues.
Early off-plan entry, strategic project selection, and post-handover exit timing. Our portfolio targets 12% projected IRR across the cycle.
You deal directly with the advisor, not a CRM queue. Every recommendation is evaluated on fundamentals, not commission targets.
Institutional real estate investor with U.S. experience structuring cash flow-driven transactions across commercial and residential assets. I deploy leverage as a risk management tool, not speculation, focusing on tax-efficient structures, capital preservation, and sustainable yield through market cycles.
At SMRE, this discipline applies directly. Whether you're deploying AED 700K or AED 20M, every recommendation is evaluated on fundamentals, and you get my direct line.
Joshua's career began in high-end construction and property development across the Cotswolds, some of the most prestigious residential projects in the UK. That grounding in the physical product shapes everything: he evaluates a development the way a developer does, not the way a salesperson does.
After relocating to Dubai, Joshua advised clients at haus & haus and Savills Middle East across both off plan and secondary markets. During that time he identified the gap this firm was built to fill: the space between volume-driven brokerage and genuine developer-focused advisory. He operates in that space exclusively.
WhatsApp Rony directly. Discuss budget, timeline, objectives. A real conversation. No scripts, no CRM queue.
2–3 projects matched to your profile. Full financial models, floor plan comparisons, payment plans, and exit strategies.
10% booking deposit. Rony coordinates Sobha legal for SPA signing. All paperwork end-to-end. Nothing falls on you.
Rony stays with you through completion, snagging, and handover. Post-handover rental or resale strategy on request.
Click any marker for project details. All units available at developer price. 0% markup.
Estimate monthly repayments for UAE bank financing. Based on standard bank terms. Actual rates vary by lender and profile.
Figures are indicative only. UAE bank mortgages are subject to Central Bank regulations, income assessment, and property valuation. Maximum LTV is 80% for residents (75% for non-residents). Additional costs: DLD fee 4%, registration fee, bank arrangement fee ~1%. Consult a licensed mortgage broker.
Indicative projections based on current Sobha off-plan data. Not financial advice.
Illustrative only. Based on Sobha average appreciation & Dubai rental market. Past performance ≠ future results. Consult a financial advisor.
"Rony was the first broker who told me which unit NOT to buy and why. That honesty made me commit to two reservations."
"SMRE was the only time I felt someone was on my side, not the developer's. Got into Sobha City at launch pricing, already up 18%."
"Based in Europe, nervous about buying remotely. Rony was available across time zones. Siniya Island villa reserved in 4 days. Flawless."
Rony responds within the hour, usually within minutes.
Expect a response within 60 minutes during UAE business hours, and usually within the hour, any time of day.
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